Inverted mission: international platforms and networks, in Valencia. (AVED)
In the last years, The Valencian Dance Company Association (AVED) has focused its efforts on giving its members the necessary tools to succeed in the international market. In this line of work, it has organised seminaries and meetings with the Valencian Institute for Business Competitiveness (IVACE) to support and strengthen the presence of dance companies abroad and back them up in all the phases of their internationalisation process. True to this spirit of training, they now develop their project “Inverted Mission: platforms and networks of internationalisation”. A series of activities which show both dance and Valencian scenic art companies the mechanisms to evaluate and strengthen their possibilities when contacting foreign organisations.
A “Showcase” extracts of dance pieces by Valencian companies to international schedulers. As professionals in the field of dance, we are conscious of the necessity to make our work visible on stage. Therefore, we have invited a group of international schedulers to get to know our work in situ and assess whether the pieces meet the standards for their programme.